Pitch Deck Outline

Pitch Deck Outline

• Design Problem: New fans to the Premier League generally have no ties to the region and therefore have no base into how they pick a favorite team.

• Research Question: "What role can motion design play in steering new fans towards their proper Premier League team?"

• SME: Gabe Martinez. He is a good friend and knows more about soccer and club culture than I could ever know.

• DME: Josh Blair. He is a graduate of the Digital Design program and worked with me at a media broadcast company. He has experience in creating sports branded packages and excellent at organization and meeting deadlines.

• Research Summations:

  • In short there are a number of "guides" to help someone find their perfect Premier League team, but they basically boil down to 2 options. Either the author just offers small tidbits about each club or there's a Buzzfeed style quiz that uses arbitrary questions to pick your team for you.

  • Based on most Gallup polls and TV ratings soccer has been growing at a slow and steady rate especially amongst younger viewers. In terms of participation soccer is also growing and leads the other major sports in terms of youth participation.

  • We as humans are tribal in nature and these instincts have remained with us in our modern lives. The way we identify with a group used to boil down to survival but now we measure how well our group is doing by wins and losses. There's also a sense of community and belonging when you support a team.

• Current Solutions:

  • https://soccer.nbcsports.com/2018/08/10/new-fans-guide-to-finding-favorite-premier-league-club/

  • http://www.bbcamerica.com/anglophenia/2014/08/americans-root-premier-league

  • http://www.espn.com/espn/page2/story?page=simmons/060719

  • http://www.sportsonearth.com/article/89644576/flowchart-who-should-you-root-for-in-the-english-premier-league

  • https://sports.vice.com/en_us/article/jpz7j7/a-vice-sports-guide-to-how-to-pick-an-english-premier-league-team-guide

  • https://thetailgatesociety.com/2016/08/american-guide-to-choosing-a-premier-league-team/

  • https://www.barstoolsports.com/chicago/love-soccer-but-need-a-team-no-problem-barstools-guide-to-picking-an-epl-club

• Task Analysis:

  • Future Research: I’ll need to further dive into what makes each soccer club distinctive and how I can capture that in a short motion piece. I’ll also need to dive deeper into how fans select clubs and what motivates people to root for a certain team.

  • Production: I’ll need to be updated my process book along the whole journey of this project. Ideally I’d like to have the rough cuts by end of March.

  • The art gallery: The exhibition space will definitely need a monitor for display purposes and some print collateral to aid in the branding of the project.